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Elevating Your Brand Presence in Retail Environments: The Power of Standees

Published: March 11, 2024

Retail has always been competitive, especially when brands are competing for shelf space. None more so than in supermarkets, DIY stores, convenience shops and trade suppliers.

Brands are constantly looking for innovative ways to capture the attention of consumers and stand out amongst the crowd. One very effective tool that leaves a lasting impression is the standee – a printed corrugated cardboard stand that can be designed and shaped to act either as a standalone information piece or to support an additional display execution.

Standees offer excellent visibility and presence within retail stores and require very little space. Positioned strategically at high-traffic areas such as entrances, aisles, or checkouts, these eye-catching displays instantly draw the attention of shoppers. With vibrant graphics, bold messaging, and creative designs, standees serve as powerful brand ambassadors, effectively conveying key marketing messages and enticing customers to engage with your product or promotion.

Standees provide brands with a highly cost-effective yet impactful marketing solution. Compared to traditional advertising mediums, standees offer a more affordable option for brands and, due to their smaller footprint, are often easier to place. Despite their relatively low cost, standees deliver a high return on investment by driving foot traffic, boosting brand awareness, and influencing purchasing decisions.

One of the unique advantages of standees is their versatility and flexibility in design and placement. Brands have the freedom to customise standees according to their specific marketing objectives, whether it’s promoting a new product launch, announcing a special offer, or reinforcing brand messaging. Additionally, standees can be easily moved and repositioned within the retail space, allowing brands to experiment with different placements and optimise visibility for maximum impact.

Brands using standees also have the opportunity to engage with consumers on a more personal and interactive level. Unlike traditional static advertisements, standees can be used to invite shoppers to interact with the display, whether it’s taking photos, participating in contests, or sampling products. This interactive element creates memorable experiences for consumers, fostering a deeper connection with the brand and increasing the likelihood of brand recall and loyalty.

Another compelling benefit of standees is their ability to enhance the overall aesthetic appeal of the retail environment. With visually appealing designs and creative executions, standees add personality and flair to the store, creating a more immersive and engaging shopping experience for customers. By elevating the atmosphere and creating a positive impression, standees contribute to shaping the overall perception of the brand in the minds of consumers.

Standees can play a pivotal role in enhancing brand visibility, driving sales, and creating memorable experiences in retail environments. With their cost-effectiveness, versatility, and ability to captivate consumers, standees have become indispensable tools for brands looking to make a lasting impact in today’s competitive marketplace. By leveraging the power of standees, brands can effectively differentiate themselves, increase brand awareness, and ultimately, drive success in retail settings.

To find out how Fencor can help you leverage your brand, contact us now and we’ll be happy to discuss your objectives.