Innovative ‘All-in-One’ Premium SRP Solution

One of our long-term customers, Firetree Chocolate, successfully launched its premium product line into a major supermarket and they wanted an effective Shelf Ready Packaging (SRP) solution. They required a corrugated box design that not only aligned with their brand’s premium aesthetic but also offered ease of use for retailers, ensuring a smooth transition from transit to shelf, providing an impactful shelf-ready display unit that would attract customers to maximise sales.

Customer’s statement

“For the launch of Firetree Chocolate into a major supermarket, we’ve looked to up our game when it comes to the on-shelf impact of our SRPs. There were two challenges to address in this project: ensuring that the new-look SRPs were on-brand and premium, able to catch the eye of consumers who shop the chocolate fixture, whilst also reducing the requirement for adhesive tape to seal the boxes to make it easy for merchandisers to replenish the shelves.

The new designs have several features that will address both of these objectives. The innovative ‘all-in-one’ design for the gifting lines will negate the need for blades to be used instore as they require no adhesive tape – the integrated lid simply lifts off with a minimal serrated area to tear away that doesn’t impact the on-shelf aesthetics. The SRPs for our chocolate bars and Tasting Bar Gift Set both have design devices to allow the product to tilt backwards – with one, this is achieved through an angled back wall and with the other through a tab lock inside the box. We also worked with the team to match the print colour to our packaging in the knowledge that Pantones can be variable on different substrates.

So often, SRPs can detract from all the hard work that goes into designing packaging but in this case, we feel that the finished result enhances our impact on-shelf, reflecting the premium feel of the Firetree Chocolate brand. Our thanks go to the Manor team  for also turning this project round with such a tight timeline.”

Benefits of this innovative design

• Reduces packaging process, all-in-one box solution (not a two piece solution)
• Quicker to erect, fill and seal.
• Reduces material waste
• Enhances the in-store shopping experience
• Wow shelf impact
• Potential for overall total cost efficiency
• Easy for retailers to handle
• Keeping on-brand, maintaining a premium quality

At Manor, we continue to innovate new ways of optimising packaging for brands that require both functionality and aesthetic appeal.

If your business is looking for innovative solutions to improve efficiency, sustainability, and brand impact, we’d be happy to explore how we can help you.